Heineken’s Social Tracker lights up Dublin

A visual feast of live tweet data displayed on a giant structure kicks off the Heineken Cup weekend

The excitement and colour of Heineken Cup final weekend kicked off in stunning style last night with the launch of Heineken's Social Tracker in the heart of Ballsbridge, Dublin 4.

A five metre squared structure, built to project and animate the social media conversation around the Heineken Cup final, is collecting data from Twitter and projecting it on a specially-constructed set over the course of the Heineken Cup final weekend. Supporters can interact in real time by kicking ‘virtual conversions’ and show their support for the two finalists, ASM Clermont Auvergne and RC Toulon via #GETINTHEGAME.

Over 200,000 individual tweets have been measured since the quarter-finals with a surge of social conversation expected in the 48 hours leading up to the final. Fan conversations via the hashtag #GETINTHEGAME and tweet conversation in support of both finalists will be monitored live all weekend and this mind boggling array of tweets and data will be converted into a multi-coloured and multi-dimensional animated display on the 5m x 5m structure.

Social Tracker is just one of Heineken's many Get in the Game activities, which has seen fans engage with Heineken Cup rugby online, on their mobiles and in pubs and venues around the country in the build-up to the biggest sporting event to be held in Ireland this year. To date over 85,000 people have engaged and played Get in the Game online via www.heineken.ie/game.

The projections start from 9.15pm each night at the home of the Heineken Get in the Game Clubhouse at Ballsbridge Hotel Dublin 4 and will be displayed after daylight hours until the post-Heineken Cup Final celebrations on Saturday 18^th May. Heineken’s Get in the Game Clubhouse is the best place to be this weekend to enjoy the excitement of both the Amlin and Heineken Cup finals. For live updates check out #GETINTHEGAME or www.facebook.com/heineken